Only 47% were previously familiar with that restaurant before using Yelp.58% of Yelp users searching for restaurants in the past 3 months claim they order takeout or delivery at least monthly.55% of Yelp users searching for restaurants have ordered takeout or delivery from a restaurant they found on Yelp.85% of Yelp users share the businesses they find on Yelp with friends at least frequently or occasionally.79% of Yelp users say they are looking for a business they can visit multiple times.92% of consumers who use consumer online review sites say they made a purchase after visiting Yelp at least sometimes, frequently or almost always.Consumers who use consumer online review sites rank Yelp as the most trusted, most influential and most useful for making a final purchase decision, when compared to other consumer online review sites and excluding search engines and social media platforms.74% of the consumers searching online for a local business turn to consumer online review sites at least monthly.Nielsen Study Findings on Yelp and Online Review SitesĪll data points from September 2016 Nielsen study commissioned by Yelp. The 2016 survey, based on responses from roughly 2,000 consumers, also shows that review sites drive higher conversion than search engines or the leading social network. The number of consumers who report purchasing something within a few hours increased by 212%, and the number of consumers who say they make a purchase after a day or less increased by 55%. Now, 92% of consumers who use consumer online review sites say they made a purchase after visiting Yelp at least sometimes, frequently or almost always.Ĭonsumers who use online consumer review sites and claim they make a purchase after visiting Yelp are also reporting they do so faster than before, compared to a Nielsen study from 2014. Don’t worry, you can find the latest data from the 2019 study right here.Ī Nielsen study commissioned by Yelp finds that many consumers report strong purchase intent at the businesses they find through review sites. Update: Did you see the date on this post? It’s old.
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